BRAND ACTIVATIONS

The Bell Esports Challenge presented by Best Buy Express is back. This tournament series is designed to develop the amateur Esports community by providing opportunities for players to compete at the next level. Live, in-person finals will be held at FAN EXPO Canada where competitors will be able to compete for $60,000 CAD in prizing.

Bring your collection to FAN EXPO Canada and submit your items in person for professional CGC authentication, grading and encapsulation. CGC submissions will be available for comic books, magazines, sports cards, TCG and non-sports cards, video games and home-video collectibles. Fans getting comics signed at the show can also arrange CGC Signature Series witnessing, allowing eligible books to receive the iconic yellow label, while standard unsigned comics can be submitted for Universal blue-label grading. Whether you are protecting a favourite collectible, confirming its authenticity or preparing it for display, the team will be available to help guide you through the submission process.

Don’t miss out on epic deals, exclusive FAN EXPO finds, special guests, $0.01 drops & nonstop surprises! Tap into the action with eBay Live.

Every game has a meta: the most effective strategy to succeed. At FAN EXPO Canada, BMO NXT LVL brings that idea to life through a series of interactive challenges inspired by how players earn, collect and level up in game.

Visit the BMO NXT LVL Arcade to test your skills, earn rewards and redeem exclusive FAN EXPO merchandise and prizes. Along the way, you'll discover how the same principles that help players succeed in game—making smart choices, building rewards and thinking ahead—can help set you up for success in real life too.

Whether you're chasing exclusive collectibles, competing with friends or exploring FAN EXPO with family and fellow fans, stop by and experience The Banking Meta for yourself.

Power up your play at the Hasbro Kids Zone! Gear up with Marvel role-play toys and pose inside a life-sized action figure package, or head to a galaxy far, far away with Grogu and a lightsaber for a photo that's out of this world. Bladers can customize their own tops and battle head-to-head in the Beyblade Battle Arena, while Transformers Cyber World HQ brings hands-on action with the latest Autobots and Decepticons.

Visit the Hunger Games: Sunrise on the Reaping Booth for a photo opportunity worthy of Panem. These games are going to be different.

Step into the world of GODZILLA MINUS ZERO for a photo opportunity with the King of the Monsters inspired by the new film. Returning to zero is not an option.

Step into three iconic fandoms at the LEGO® booth during FAN EXPO Canada 2026. Explore immersive experiences inspired by Pokémon™, Spider-Man™, and Star Wars™, featuring incredible LEGO brick-built models, interactive activities, exclusive giveaways, and the latest LEGOsets.

Calling all Star Wars™ fans! Don’t miss Canadian actor Paul Sun-HyungLee, known for his role as Captain Carson Teva, at the LEGO booth for a special appearance and photo opportunity. The first 50 fans will receive a special signed souvenir.

When: Thursday, August 27
Time: 2:00–5:00 PM (2:00–4:00 PM for VIP ticket holders only)
Where: LEGO Booth #1045

EB Games Canada is proud to be back to FAN EXPO in 2026. Come visit us at booth #1743 for the latest and greatest in TCG and Pop Culture collectables!

Visit booth 933 to discover exciting merchandise and strike a pose with photo opportunities presented by Disney Consumer Products featuring STAR WARS™, Marvel, and Toy Story!

Professional photographer, The Lounge Booth, will be on site 4pm-9pm on Thursday, 10am-7pm on Friday, 10am-7pm on Saturday, and 10am-5pm on Sunday to capture photos which will be available for immediate digital download.

Get ready to CUDDLECT THEM ALL! Hyojo is coming to FAN EXPO Canada with an activation you won’t want to miss. Stop by the MGA Entertainment booth and test your skills at the Hyojo Claw Machine for a chance to win your very own Hyojo!

Step up, take your shot and see if you can snag one to take home!

A dead guy named Bob. Thousands of AI replicants. And a universe that won't stop almost ending. Listen to The Infinite Extent on Audible.

Marvel's Wolverine for PS5 is coming! Fans will have a chance to sink their claws into the PlayStation booth at LVL 600 where they can drop in for a Marvel's Wolverine photo opp, test how fast they can unleash their claws, & walk away with a copy of the Marvel's Wolverine Prequel Comic written by Narrative Director Walt Williams (while supplies last). #WolverinePS5