BRAND ACTIVATIONS

Fans will get a chance to challenge professional gamers in the XBOX PC Game Pass Arena. Inspired by an eSports Arena, the space will feature a stage for competitors to face off in PC Game Pass Games, screens to watch the action, PC rigs to practice, a claw machine to win prizes, and more.

The Bell Esports Challenge is a tournament series designed to develop the amateur Esports community by providing opportunities for players to compete at the next level. Live, in-person finals will be held at FAN EXPO Canada where competitors will be able to win $30,000 CAD in prizing. Join us at our stage in the south building!

Get ready for something new at this year’s Masters of Cosplay Maple Leaf Qualifier – the JACK LINK’S WILD COSPLAY CHALLENGE. We’re calling for all meat snack fans to show off their WILD sides with a unique, wild twist to their custom costume creations. The award will be handed out at the Masters of Cosplay Maple Leaf Qualifier event on Saturday, August 24th. You could win a Jack Link’s WILD prize pack! Good luck!

MGA’s Miniverse™ is hosting a Make It Mini Experience! Fans will be able to come to the booth, join mini giveaways, and create their own Make It Minis! Choose from the different product lines such as Make It Mini Food™, Make It Mini Lifestyle™, and more!

Can’t wait another day! Meet Laura Bertram and Lani Billard, known as Amanda and Busy from the hit 90’s series Ready or Not and get early access to the first-ever, Retrokid X Ready or Not collection. And while you're there...She’s here! Check out the exclusive Big Comfy Couch Molly Doll plush. At 20” tall, she’s ready to clock stretch. Only 200 dolls available!

Step into the BORDERLANDS booth at FAN EXPO Canada and dive straight into the mayhem of Pandora! Explore our immersive setup with themed photo ops and awesome gear and get a taste of the action. Don’t miss your chance to experience the chaos up close—join us and let the loot hunt begin!