April 24 - 27, 2025
Stampede Park
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MEDIA INQUIRIES
The CALGARY EXPO media team is standing by to assist you with your inquiry. Please contact them directly for these and other inquiries relating to media coverage:
- Background information about CALGARY EXPO
- Interview requests with CALGARY EXPO spokespersons
- Interview requests with CALGARY EXPO guests and partners
- Image and B-roll requests
For media questions, please reach out to alex@shareworthy.ca.
MEDIA ACCREDITATION AND ON-SITE MEDIA
Press passes to CALGARY EXPO will be made available for the following media outlets.
PRINT MEDIA
Print Media includes local newspapers, national newspapers, college newspapers, magazines, etc.
TELEVISION & RADIO
TV & Radio include AM, FM, Satellite, Local TV, and National TV.
INTERNET PRESS
Passes for Internet Press will be issued on a limited basis, making it difficult to grant passes to everyone who makes a request. To be considered for Internet Press credentials, you must meet the following criteria:
- The website you write for must have been active on the web for at least two years.
- Your website must have at least two verifiable social media pages with more than 2,000 followers each. Pages can be on Facebook, YouTube, Twitter (X), TikTok, or Instagram.
- Must have original content updated at least monthly.
- Must appear on at least page two of a Google search for your site.
Internet Press is limited to two passes per web outlet, and both pass holders must work for the website in question and have verifiable credentials.
CONTENT CREATORS
Creator Passes will be issued on a limited basis, making it difficult to grant passes to everyone who makes a request. To be considered for Creator pass credentials, you must meet the following criteria:
- Have minimum following of 5,000 on your main platform (YouTube, Twitter (X), TikTok, Twitch or Instagram).
- Must have original content updated at least weekly.
- Priority will be given to accounts with either a primarily local fan base or a niche fan base in the pop culture space.
- Creators must be interested in producing content promoting CALGARY EXPO pre, during, and post show.
Creator Passes are limited to two passes per creator.
5 IMPORTANT RULES FOR ON-SITE MEDIA AT CALGARY EXPO
Media Passes
Media Passes must be worn at all times. Respect the responsibility of this pass: follow the rules and ask the on-site media team if you have any questions or concerns about your access or activities on-site.
Interviews
Each and every interview with a CALGARY EXPO representative (including crew members) and/or Expo invited Guests (Media Guest, Creator Guest, etc.) must be pre-approved and arranged by the Media Team. Any “drive-by” or unapproved interviews are strictly forbidden and will result in eviction from the show. The on-site Media Team is more than happy to help you achieve the interviews you’re interested in. For best results, submit a wish list for on-site interviews prior to the show.
Shooting Distance
Photographers and camera operators must be at least 12 feet away from any invited Guest (Media Guests, Creator Guests, etc.). Please inquire via the crew member assisting the Guest if you may photograph or film them first. You are required to stop filming/shooting if asked.
Camera Set-up
Camera crews are free to roam the show floor, but cannot set up equipment in a fixed manner without pre-approval/supervision by the on-site Media Team. We want to ensure guests can still flow through the show easily.
Covering Events & Panels
CALGARY EXPO does not provide designated seating areas for media at panels/workshops/special events, and recording these events is prohibited. If you wish to attend/cover a panel/workshop/special event, please make arrangements with the on-site Media Team. In most cases, they’re able to arrange for seats on a case-by-case basis with advance notice. In most cases, recording is permitted for the first 3-5 minutes of a panel (from behind the first row); please confirm with the on-site Media Team and respect the special instructions of the crew members operating each room/event.
Note: Permission must be obtained from the CALGARY EXPO for videotaping, filming or recording that will be used for commercial (non-media) purposes (private documentaries). Please specify this in your media request.
Press & Media FAQ
Popular questions and answers about covering CALGARY EXPO before, during, and after the show.
Can I film at CALGARY EXPO for commercial, non-media purposes (documentary, web series, etc.)?
Official projects for commercial use must be pre-approved by the CALGARY EXPO Media Team and will require Media Accreditation while on-site. Commercial cameras operating without approval from the Media Team (and, if necessary, granted Media Passes) are prohibited and may not be granted access.
If you’re planning to shoot for non-commercial use, please respect the following rules for filming on-site:
- Always ask permission before photographing or filming anyone, including other attendees.
- On-camera interviews with CALGARY EXPO Guests are not permitted without media accreditation and arrangement via the Media Team.
- Cameras are not permitted to set up in a fixed position.
- When photographing CALGARY EXPO Guests, please keep a distance of no less than 12 feet.
- Recording panels or other programming is prohibited.
If you do have any issues while on-site, please visit an Information Booth, and ask to be directed to the Media Team table for assistance. We’re there to help, and do our best to make sure you have a great time capturing your experience at the CALGARY EXPO!
Does my media pass allow me to bring a guest?
Unfortunately no. Media Passes are named and will require corresponding I.D. in order to be used on-site. If you plan on covering CALGARY EXPO with an attendee that does not have a Press Pass and have any questions or concerns, please connect with our Media Team on-site.
How can I interview one of the invited Guests (Media Guests, Creator Guests, etc.) attending CALGARY EXPO?
The CALGARY EXPO Media Team is standing by for your interview requests, whether they be pre-event phone interviews, in-studio visits, or on-site interviews in-person. Please contact them at alex@shareworthy.ca.
All media requests must be approved and arranged by the CALGARY EXPO Media Team. While on-site, “drive-by” or unapproved interviews are strictly forbidden and will result in eviction from the show. The CALGARY EXPO Media Team works directly with the Guests to facilitate a great experience for everyone.
How many Media Passes are available?
The number of Media Passes available changes every year and is based on the number of tickets sold.
I submitted my application in time, but have not heard back from the Media Team and the show is less than one month away. What should I do?
We ask that all media submit an application no later than one month before CALGARY EXPO. If you did this and CALGARY EXPO is less than one month away (or sold out) and you have not been informed of your application status, please contact us at alex@shareworthy.ca. You should have received an email, but it’s possible your application was missed in our system.
Applications received within one month of CALGARY EXPO are put in a separate queue. Please contact alex@shareworthy.ca if you do not hear back from the Media Team within one week of applying.
What can I do to ensure my media accreditation application is approved?
Please provide personal/professional information in your application, and proof of assignment. CALGARY EXPO only approves media who will be filing coverage before, during or after CALGARY EXPO. Especially for independent or emerging media, or media new to CALGARY EXPO, please make sure to include information on your outlet (reach/circulation, audience profile, etc.).
What does my Media Pass allow within the show, and what does it not?
Your media accreditation allows you the following privileges:
- Media Pass to enjoy and cover CALGARY EXPO with complimentary admission during regular show hours. For out-of-hours Special Events or events taking place off-site, please pre-arrange attendance/coverage with our Media Team.
- Assistance of the on-site Media Team. This team of dedicated communications professionals is on-hand to help you in any way they can from uncovering untold stories, to providing directions.
Your media accreditation does not allow you to:
- Invite/admit additional guests.
- Receive front-of-the-line service, early entry or advanced access at CALGARY EXPO.
A note about attending panels, workshops, etc…
At CALGARY EXPO, our priority is to provide fans with the best possible fan experience. Therefore, we are unable to set aside seats at all panels and events for media. However, in some cases, special arrangements can be made to set aside seats. If you wish to attend a specific panel or event, please connect with the Media Team.
What is the policy for taking photos and recording video and audio at CALGARY EXPO?
Photographers and camera operators must be at least 12 feet away from any invited Guest (Media Guests, Creator Guests, etc.). Please inquire via the volunteer assisting the Guest if you may photograph or film them first. You are required to stop filming/shooting if asked. During panels and workshops, in most cases taking photos (without flash) and recording is permitted for the first 3-5 minutes of a panel (from behind the first row). However, not all Guests wish to be photographed/recorded. Please confirm with the on-site Media Team and respect the special instructions of the volunteers operating each room/event.
Who can apply for media accreditation?
CALGARY EXPO invites media from all formats and locations who intend to cover the Expo to apply for media accreditation since only accredited media will be granted the access and services provided to media on-site.
However, due to the large volume of applications for media accreditation, not every application is approved.
Will I have a place to store my equipment or access the internet to file my stories?
Accredited media who require storage are welcome to leave small items in the Media Office (please note that although this room is locked, many people come and go and items are not secure).
Unfortunately we are not able to provide Wi-Fi, but is available to purchase from the venue.
If you require a desk/outlet to file stories, please connect with the Media Team in advance so they can assist with arrangements.